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SNS网站的人际传播特征分析 ——以对校内网（现人人网）的分析为例 ???????????????????????????????????? ? 郑洁芹 摘要：WEB2.0下的SNS社交网站是一种基于熟人的社交网络，建立的人际传播关系拥有真实人际传播和网络传播的双重特征。笔者选取校内网为案例，分析了SNS社交网站的人际传播特点：弱连带的人际关系，去中心化的传者，传者的三个使用与满足动机，接近性信息和集成反馈形成持续互动，轻度人际传播的互动游戏。并指出这种人际传播模式的弱点：由于弱连带关系，自我表露过程进行自我把关，人际传播互动无法深度进行；过度注重娱乐而轻视社交，偏离社交网站的轨道。前不久校内网改名为人人网，一方面意图改变社交网站普遍盈利困难的状态，一方面也为基于真实的网络人际传播得以更好进行提供了更人性化的平台。这代表了中国SNS社交网站的发展和运营趋势。 ? 关键词：SNS，校内网，网络人际传播，弱连带关系，自我表露 ? Abstract: SNS is a social networking service based on acquaintances under WEB2.0 . The personal relations established on SNS have dual characteristics between the real interpersonal communication and the Internet communications. I select “xiaonei” as an example, and analyze the characteristics of interpersonal communication in SNS website: a weak associated relationships, decentralization of communicators, three ”uses and gratifications approaches” of ?communicators, the formation of continuous interaction from proximity to information and integration of feedback, and the interactive games of mild interpersonal communication. ?The weaknesses of such a mode of interpersonal communication are pointed out. With relationships based on weak ties, the users self-gate-keep in process of self-disclosure, so that the depth of interpersonal communication interaction can’t be carried out; over-emphasis on entertainment and neglects the interpersonal communication, making “xiaonei” deviates from the orbit of social networking service. Not long ago, “xiaonei” changed its name to “renren”, in order to seek the way to change the difficult state of profits of the social networking sites, and to provide a more user-friendly platform based on real network to better interpersonal communication. It represents the Chinese SNS websites developmental and operational trends. ? Keywords:? SNS, xiaonei, Internet interpersonal communication, week ties, ???self-disclosure ? ? 一、文献综述：基于真实和虚拟的人际传播 作为传播的基础和源头，人际传播的特征、模式、功能等等都是国内外许多学者的研究对象，到了网络时代，特别是WEB2.0时代，网络人际传播的功能得以强化。笔者从中整理了一些来自不