unit 1 (sloga writing)unit 1 (slogan writing)unit 1 (slogan writing)unit 1 (slogan writing).ppt

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unit 1 (sloga writing)unit 1 (slogan writing)unit 1 (slogan writing)unit 1 (slogan writing).ppt

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A brief introduction of practical English writing course 1. Course objective -- to learn how to write different types and styles of practical English writing (eg: public speeches, notices and notes, posters, ads, resume, Business letters, etc) -- to practice practical English writing -- to learn to work in group 2. Course arrangement --textbook=teacher’s Power Points in class --activities: questions; discussions; group/individual work; group presentations --suggestion: think and work actively (丁往道.《英语写作手册》（修订本）英文版，北京：外语教学与研究出版社，2007 张玉娟. 新世纪实用英语写作，北京：外语教学与研究出版社，2009 张梅.大学英语实用写作教程，重庆大学出版社，2009) 3. Examination --total score 100 --45%:class attendance +class performance for question-answering, group presentation and writing tasks --55%: a close book test at the end of the term (writing tasks) 4. Group division --to choose your group members ( 5 students for a group) --to choose a group leader --all of the group members work together to work out a group name and group slogan How to write a slogan? Task 1. look at the following business slogans. Can you guess what companies they are for? 1.Time is what you make of it. --(Swatch) 2. Engineered to move the human spirit. --(Mercedes-Benz) 3. Start Ahead. --(Rejoice) 4. Feast your eyes. --(Pond’s Cucumber Eye Treatment) 5. Focus on life. --(Olympus) 6. Good to the last drop --（Maxwell coffee） 7. We lead. Others copy --(Ricoh photocopier) 8. Where do you want to go today? --(Microsoft) 9. Poetry in motion, dancing close to me． -- (Toyota) 10. We integrate, you communicate. -- (Mitsubishi Electric) 11. Right here writing for you --(Practical English Course) Task 2: have a free discussion with your partner about the features of a slogan You can cover Functions Linguistic features (语言特点) Styles….. Part 3: features of slogans 1) functions --communicative function --informative function --reflective function --artistic function 2) syntactic features (句法特点) --simple sentences Eg; Time is what yo