大学生创业策划.doc

贵州商业高等专科学校 2015届毕业生创业策划 、 洁丰干洗店 班 级：12工商大专 专 业：工商企业管理 指导教师：李志苹 组 长：余进雨：50101121052 成 员：杜鸿业：50101121069 王兴龙：50101121054 目录 摘要及简介·····················································1 (一)、摘要·····················································1 (二)、简介·····················································2 企业情况及产品介绍···········································3 (一)、基本情况·················································3 (二)、经营理念·················································3 (三)、市场目标分析·············································4 (四)、门店目标·················································4 市场（行业）现状分析（SWTO分析）····························4 (一)、市场行业竞争··············································5 (三)、SWTO分析··················································7 市场营销策略···················`······························7 (一)、价格策略··················································7 (二)、产品线····················································8 (三)、渠道策略··················································8 (四)、促销策略··················································8 财务分析与规划················································9 (一)、资金来源··················································9 (二)、固定资产资金投入··········································9 (三)、变动成本·················································10 (四)、投资收益·················································10 市场风险及应对措施··········································11 (一)、营收风险 ·················································11 (二)、技术风险··················································11 (三)、管理风险··················································11 (四)、 政策风险·················································12 企业及组织结构···············································12 (一)、人员分析···········