电子商务论文卫平辉电子商务文卫平辉论文卫平辉.doc

? 四川师范大学成都学院专科毕业论文 ? ? ? 淘宝，当当，京东商城的对比分析 ? ? ? 学生姓名 学? ? 号 所 在 系 经济管理系 专业名称 电子商务 班? ? 级 ?? 2012级1班 指导教师 ? ? ? ? 四川师范大学成都学院 二○一五年五月 ? ? ? ? ? 浅谈唯品会网络营销策划 学生：张志伟?? ? ? 指导教师：李雪伶 内容摘要： 近几年来，随着网络营销的影响力日趋壮大，消费者也越来越接受这种方便快捷的B2C购物模式。在这些新加入的同行业竞争者中，既有名不见经传的小企业，也有早己在传统营销渠道中驰名中外的大企业大品牌，下面就由我们来对比和分析一下各个网站的运营模式。 ? ? ? ? ? ? ? ? ? ? ? ????????????? ? ? ? ? ? ? Onhe only product network marketing plan???????? ? ? ??????????????????????? ? ? Abstract： In recent years , with the growing influence of internet marketing to grow , consumers are increasingly accept this convenient B2C shopping patterns. In these new competitors joining the industry , both little-known small business , there are already early in the traditional marketing channels in large enterprises and famous brands , making the industry competitive in the marketing of CD products will become more complex and varied . This paper describes only product will begin , in-depth study of the site is currently the only product of network marketing model ; then explore womens brands successful transformation of e-commerce experience and lessons learned through case studies summarized methods . Theory and case studies of various B2C and B2B, B2C e-commerce network marketing strategies for companies wishing to enter the traditional e-commerce , especially trade enterprises have a good inspiration . In addition, the purpose of this study should prove to any one entering the e-commerce enterprises must be realistic , not blindly copy or simply copy the successful experience of others . Marketing is not a single way to integrate for their own marketing tools, in order to achieve the purpose of profit . ? ? Key words: the only product;? internet marketing ? model ? ? ? ? ? ? ? ? ??????????????????? ? ? 目 ? ? 录 一、唯品会简介5 二、唯品会网络营销模式的现状6 三、唯品会网站现有网络营销模式的成功之处6 （二）唯品会网站创想的整合化6 （三）满足客户需求的个性化服务7 四、唯品会网网络营销现状分析——以品牌女装C2C网上商店为例7 （一）实体与网店结合7 （二）注重利用免费资源推广7 （三）付费推广项目受欢迎7 （四）积极利用“秒杀”促销8 （五）“网络麻豆”助阵品牌女装类网店8 五、唯品会网品牌女装C2C网上商店网络营销存在问题8 （