ElectronicCommerce043002.ppt

Electronic Commerce043002 Chapter 3: Selling on the Web: Revenue Models and Building a Web Presence Dr. Jing Zhou Learning Objectives In this chapter, you will learn about: Revenue models How some companies move from one revenue model to another to achieve success Revenue strategy issues that companies face when selling on the Web Creating an effective business presence (企业展示) on the Web Web site usability (可用性) Communicating effectively with customers on the Web Key Terms account aggregation 帐户整合 addressable media 可寻址媒体 advertising-subscription mixed revenue model 广告收费混合盈利模式 advertising-supported revenue model 广告支持盈利模式 bill presentment 帐单显示 cannibalization 互斥 catalog model 商品目录模式 category manager 品类管理公司 channel conflict 渠道冲突 channel cooperation 渠道合作 Key Terms channel distribution manager 分销渠道管理公司 communication modes 沟通模式 customer-centric 以客户为中心的 demographic information 人口统计信息 disintermediation 免中介化 fee-for-service revenue model 服务费用盈利模式 fee-for-transaction revenue model 交易费用盈利模式 fulfillment manager 订单履行公司 mail order model 邮购模式 many-to-many communication 多对多的沟通 many-to-one communication model 多对一的沟通模式 Key Terms mass media 大众媒体 one-to-many communication model 一对多的沟通模式 one-to-one communication model 一对一的沟通模式 personal contact 个人接触 personal shopper 采购员 portal (Web portal) 门户（门户网站） presence 展示 prospecting 探测法 reintermediation 再中介化 stakeholder 利益相关体 stickiness 黏度 Key Terms usability testing 可用性测试 virtual model 虚拟模特 Web catalogue revenue model 网上目录盈利模式 Web directory 网络目录 Revenue Models Revenue model of selling goods and services on the Web Based on mail order catalog (邮寄目录) revenue model that predates the Web Mail order or catalog model Proven to be successful for wide variety of consumer items (消费品) Web catalog revenue model (网上目录赢利模式) Taking the catalog model to the Web Computers and Consumer Electronics (家用电器) Apple, Dell, Gateway, and Sun Microsystems Have had great success selling on the Web Dell Created value by designing entire business around off