Unit 1 Advertising Welcome to the unit课件（牛津译林版必修4）.pptVIP

Other examples: Competition: Work in groups and write down more words that are created this way. The group that has the most words wins the game! * Unit 1 Advertising Word power No. 1 Middle School of Jiangyin —— Huang Hua Mr Li Yang How could Mr Li Yang know that you need these books? How could he sell so many books to you? Brain storming: Through market research (市场研究/调查). By advertising in lectures. Market research product consumers market research market leader market share high quality sales targets sales figures sales and marketing sales/marketing department A thing that is produced, usually for sale customers The work of collecting information about what people buy and why The company that sells the largest amount of a particular kind of product The percentage of a market that the company has The products are very good The amount which they think they will sell in a future period The amount which has been sold The activity of advertising and selling the products in the best possible way The department of the company dealing with sales and marketing A thing that is produced, usually for sale. The company that sells the largest amount of a particular kind of product. The products are very good. product market leader high quality 4. The amount which they think they will sell in a future period. 5. The work of collecting information about what people buy and why. 6. Customers. sales targets market research consumers 7. The amount which has been sold. 8. The activity of advertising and selling the products in the best possible way. 9. The department of the company dealing with sales and marketing. sales figures sales and marketing sales/marketing department 10. The percentage of a market that the company has. market share Try to match each phrase with its Chinese meaning on the following page! Task: Market research sales/