Unit 11 The Media Period One Warmshy;up and Lesson 1 课件（北师大版必修4，课标通用）.ppt

Advertising 文前导读：对于“无孔不入”的广告，我们多数人是爱恨交加，但不可否认的是，广告深深地影响着我们生活的方方面面。 “Advertising is a form of commercial mass communication designed to promote the sale of a product or service, or a message on behalf of an institution, an organization, or a candidate for political office.” Advertising can be looked at from various perspectives (角度). As the quote above states, its purpose is to increase the number of articles or products sold. These are not only things we can buy in different stores, for example, clothing or supplies for our daily life, but also such simple things as a message placed by an institution or organization asking for the attention of the public to raise money or to make them aware of a problem, such as anti-smoking ads. Even political parties use advertisements and commercials to state the opinion of their candidates. Advertising became big business in the 20th century, offering many different jobs in advertising agencies and the marketing section. The use of the media, like newspapers, television, the radio, magazines, outdoor signs and of course the Internet makes this growth possible. It is a form of transporting information to the consumer, and it does not only have positive sides. There are many critical aspects about it, like persuading people into doing unhealthy things or producing special stereotypes (模式化的形象) everybody tries to follow. However, advertising has become international, since producers and companies try to sell their products on a globalized market in almost every corner of the world. 佳句仿写一二三 ①Advertising became big business in the 20th century, offering many different jobs in advertising agencies and the marketing section. 仿写：Sarah假装开心，对那次争论什么也没说。 Sarah pretended to be cheerful, ____________________. ②As the quote above states, its purpose is to increase the number of articles or products sold. 仿写：正如俗语所说，你应该三思而后行。 ________________， you have to look before you leap. ③These are not only things we can buy in different stores, but also