Unit 1《Advertising Welcome to the unit》课件3（译林版必修4）.pptVIP

Unit 1 Advertising * * Welcome to the Unit Enjoy some beautiful ads Enjoy some beautiful ads Enjoy some beautiful ads Enjoy some beautiful ads Brainstorming: 1 Where can we find these ads? 2 Why do you like these ads? On billboards, on the Internet, in newspapers/ Magazines, on TV , in leaflets, or in buses etc. They are quite interesting, creative and we can get some useful information from them. Observation: Observe the six pictures on Page 1. Try to divide them into two parts. Ads for public issues Ads for sales Project Hope Earth Day Say ‘No’ to drugs Software Oxlin Airlines Soft shine shampoo Discuss and speak: Read the instructions and focus on the six posters. Try to answer these questions: What image(s) can you see on each poster? What can you read on each poster? What can you learn from each poster? Commercial advertisements Public service advertisements The first poster is intended to make people aware of the importance of Project Hope. It makes people realize that there are still a lot of children dropping out of school for economic reasons. It calls upon people to do something to help children in poor areas. The poster makes us aware of the needs of other people. Poster 1 This poster is intended to sell his Product to the persons who want to study on the computer. With the persuasive words ”special discount” and images to attack people’s attention, people would buy some cheap learning software. Sometimes this will help you. But sometimes don’t. In our actual life, if you want to study, I think you can learn something well without learning software. On the contrary, if you have learning software, you are not sure to learn something well. Poster 2 This