Unit 1《Advertising Welcome to the unit》课件（译林版必修4）.ppt

Unit 1 Advertising Observe the six posters on Page 1. Try to divide them into two kinds. This poster is trying to teach people not to take _________. Group 1: advantages of ads Group 2: disadvantages of ads Rules After Group 1 says one advantage of ads, within 1 minute, Group 2 should say one disadvantage of ads, or Group 2 will lose. What we learned today? We learned something about advertisements. Homework Create an ad by yourselves. Do you know the name of the song? What does it advertise? commercial ads Differences between CAs and PSAs Whenever we turn on TV, look through a newspaper, open the mailbox, or surf the Internet, advertisements will immediately come into sight. public service advertisement What are advantages and disadvantages of advertisements? Advantages disadvantages of ads. Disadvantages Advantages Provide information about latest products. Mislead customers or cheat them of money. Increase sales by repeated advertising. Give false or incorrect information. Cut costs of newspapers and make them cheaper. Take too much time or space on TV or newspapers. Make the public aware of social problems. Make teenagers want things that are bad for them. We should hold a proper attitude towards advertisements and keep our mind clear. Thank you! CAs 商业广告 PSAs 公益广告 PSAs 公益广告 PSAs 公益广告 CAs 商业广告 CAs 商业广告 PSAs 公益广告 Group A: Advertising has a positive effect on our lives. Group B: Advertising has a negative effect on our lives. Try to list as many reasons as you can to support your idea. Rhythm of the rain Does this advertisement want to persuade people to buy products or services? 2. What does it want to tell us? make people think about environmental problems encourage people to take care of the Earth and its people Practice Title: Drive Safely Speed meter 速度仪 public service advertisement Reliance 信誉度 Advertising fees 广告费用 Aim/ purpose Public Service Ads Commercial Ads making money ser