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REACHINGOUTTOTHE B-TO-B AUDIENCE Asanoutsourcingandconsultingpartnerto manyoftheworld’sleadingcompanies, Kelly Services is all about business innovation… Sotheystartedexperimentingwiththecontent- sharingplatformofSlideShare. It’s a place where people were doing cool stuff and were willing to push the envelope - Todd Wheatland, TheybeganusingSlideShare tohouse someoftheircontent,particularlyevent related presentations thatdidn’t havearealhomeontheircorporatesite. “OncewestartedusingSlideShare, Ikeptmeetingpeopleindifferent venueswhosaidtheycameacross ourcontentandfounditreallyuseful.“ -Todd Wheatland Werealizeditwasverypowerfultobeabletoextendour messageandempower potential clients. AND The B-to-B company began using SlideShare Network to tap into SlideShare’s audience – which totals more than three billion slide views a month Million Visitors -DemandGen WelikedthatSlideSharegaveusexposureto thatbusinessaudienceonascalewecouldn’t reachonourown. The people who visit SlideShare are business people coming to obtain information and expose themselves to new ideas. - Todd Wheatland, -it’simportantforustodemonstratetheknowledge and strengths ofourverytalentedindividuals.Beingableto highlightandpromoteindividualsthroughtheSlideShare Networkisinperfectalignmentwithourstrategy. Wearefocusedonthought leadership forward thinkers 非凡图库： the FLEXIBILTY of the platform allows them to experiment with whenandhowtheygenerateleadswiththeircontent discoveringwhichkindsofcontentworkbest withwhichaudiences figuringoutwhenitmakessensetocapture informationorlinkbacktotheirsite 1 2 3 非凡图库： Ifyouuseamarketingautomationsystem,youcanmimicthesamefields inyourSlideShareforms,andthenintegratethedatayoucapture.We havefound,overall,SlideShare’s price-to-leadratiocanbeexceptional. You choose where to place lead-generation forms, and can customize the form, itself, to say whatever you want. - Todd Wheatland, VP of thought leadership and marketing -DemandGen 非凡图库： SlideShare’s abil