电子商务英语教学课件ppt作者张璇3ElectronicMarketing课件.ppt

Task Ⅲ Expanding Training Exercises Fill in the blanks with the proper form of the given words. 1. Online Marketing Online marketing is the method of utilizing various techniques to drive targeted traffic to a web site. As the popularity of the internet (1) (continue) to grow at a rapid pace, online marketing continues to be a more valuable source to generate revenue for a particular business (2) (due) to its ease of implementation and relatively low cost. New methods of marketing continue to pop up almost on a daily basis (3) (make) it challenging to (4) (pick) the best approach. However, blogging (5) (have) around for a while and still (6) (prove) to be one of the best ways to get web site traffic almost instantly. At the end of the day, (7) (choose) what online marketing tactics to employ (8) (depend) on your target market, the demographics and the buying patterns of that market. Some web sites (9) (provide) wonderful, high quality targeted traffic while others may (10) (cease) to disappoint and prove a waste of time. Task Ⅲ Expanding Training 2. Search Engines Having only (1) (use) Google and Yahoo and occasionally Bing for almost my entire life, I (2) (decide) to break away from the big 3 search engines and start (3) (explore) other search engines. Ask (4) (base) on being able to get answers from a helpful community and (5) (act) as a search engine at the same time. Their front page has a rather simple layout like Google. The only difference is that they put some community interaction at the bottom. People ask questions and get answers from other people. Dogpile is quite an interesting name for a search engine. They are able to return the best search results from Google, Yahoo, Yandex, and the Google of Russia. They are (6) (focused) on (7) (save) your time on the searching for related information that you (8