电子商务英语第2版教学课件ppt作者兰征Lesson7课件.pptVIP

Unit four E-Marketing Lesson 7Going Global with E-marketing Warm-up Are you a ‘nethead’ (网虫；网络瘾君子）or ‘Web-hater’? Discuss the following with a partner. (1) How much time do you spend surfing the Internet? (2) Do you ever join online discussion, groups or chat rooms? (3) Do you book things like flights and hotel rooms on the Net? (4) Have you ever bought goods over the Net——books, CDs, software? (5) Would you search for a job on the Internet? (6) Do you bank online? If not, would you? (7) Would you consider looking for a partner in cyberspace? Look at the E-businesses below and right. What products or services do you think they offer? Discuss with a partner. Reading New Words flatten [ fl?tn ] vi. 变平，变单调vt. 使平，变平；打倒；使失去光泽；缩小 opportunity [ .?p?tju:niti ] n. 机会 component [ k?mp?un?nt ] n. 元件，组件，成分 transparent [ tr?nsp??r?nt ] a. 透明的，清晰的，明显的 instantaneous [ .inst?nteinj?s ] adj. 瞬间的，即刻的，即时的 establish [ ist?bli? ] v. 建立 version [ v?:??n ] n. 一种描述，版本，译文 territory [ terit?ri ] n. 领土，领地；活动范围 initiative [ ini?i?tiv ] n. 主动行动，首创精神 partnership [ pɑ:tn??ip ] n. 合伙，合作关系 complement [ k?mplim?nt ] v. 补充，补足 consortium [ k?ns?:tj?m ] n. 社团，协会，联盟 pool [ pu:l ] n. 池；撞球；联营；石油层 vt.合伙经营，共享，共有；集中（钱、力量等）；采掘，汇聚成 vi. 汇合成塘，郁积；联营 era [ i?r? ] n. 时代，纪元，时期 emphasize [ emf?saIz ] vt. 强调，着重 foundation [ faundei??n ] n. 基础，根据 engage [ ingeid? ] vi. Expressions surf the web 网上冲浪 happen upon 遭遇,碰到 be complicated to 复杂 mirror site 镜像站点 multiple-language version 多语种版本 join with 联合 use … as 把……当作，看作 take on 呈现（新面貌等）；具有（特征等） make a lot of sense 很有意义 engage in 从事于；参加 Language study 1. It is no more complicated to 不再复杂，简单得很 2. It is only a matter of time 这仅仅只是时间问题，早晚的事，意即指日可待 3. Going global with Internet marketing makes a lot of sense… as long as you use good sense when you engage in it. 在这句话中，make sense的意思是“有意义”，因此，make a lot of sense是“很有意义”，good sense是“判断力强”，因此，这句话译为：“利用因特网营销走向世界是一件非常有意义的事情——只要你在进行营销的时候有良好的判断力。” Exercises 1. Look back at the article. Find the wo