儿童益智餐厅创业计划书总.docVIP

--儿童益智餐厅 创 业 计 划 书  公司名称：童城儿童益智餐厅 有限责任公司 总顾问：陈洁 王璐 朱红丽 指导老师：宋志英（副教授） 团队成员：陈洁 王璐 朱红丽 团队所在班级：教育学院09级 应用心理学（1）班 摘要 根据美国耶鲁大学的心理学家斯腾伯格1985年提出的智力三元理论，智力成分的亚理论、智力情境亚理论和智力经验亚理论。智力情境亚理论认为，智力是指获得与情境拟合的心理活动。在日常生活中，智力表现为有目的地适应环境、塑造环境和选择新环境的能力，这些统称为情境智力。同样的行为在不同的智力情境下可产生不同的智力行为，同时个体所处的社会文化背景，决定智力行为的内涵但不决定智力高低。 现代社会，随着经济的发展，人们的生活水平日益提高，人们在注重儿童身心健康的同时，更加关注亲子关系的建设和智力潜能的开发。本公司成立的儿童益智餐厅设计独特，集娱乐、饮食、益智于一体，为儿童提供安全、廉价、舒适的就餐环境。同时也会为为家长们提供优质的成人餐饮服务。儿童益智餐厅的创新价值在于利用智力三元理论的智力情境亚理论，把童话故事中的情境搬到现实生活中来，在日常生活中培养儿童的动手、动脑、观察等能力，将儿童的吃、学、玩结合于一体。 目录 摘要···················································2 1 执行总结···········································6 2 产品和服务·········································10 2.1 背景················································11 2.2 产品················································11 2.3 服务················································12 2.4 前景················································13 3 行业及市场分析·······································15 3.1 市场·················································16 3.2 竞争·················································17 3.3 消费者···············································20 4 公司战略·············································22 4.1 公司概述·············································23 4.2 公司文化·············································23 4.3 公司战略·············································24 5 营销策略·············································27 5.1 目标市场·············································28 5.2 产品策略·············································28 5.3 价格策略·············································29 5.4 渠道策略·············································30 5.5 促销策略·············································30 5.6 营销模式·············································30 6 公司管理·············································32 6.1 组织结构·············································33 6.2 部门职责·············································33 7 投资分析········