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AN ANALYSIS ON DEMAND AND FORECASTING OF PLASTIC PRODUCT IN PUDUCHERRY WITH REFERENCE TO ACT PLASTIC PVT (LTD) SUMMER PROJECT REPORT Submitted by C.GANESH KUMAR REGISTER NO Under the Guidance of Ms. G.VIDHYA, M.B.A,M.Phil. Faculty in the Department Of Management Studies In partial fulfilment for the award of the degree Of MASTER OF BUSINESS ADMINISTRATION DEPARTMENT OF MANAGEMENT STUDIES SRI MANAKULA VINAYAGAR ENGINEERING COLLEGE PONDICHERRY UNIVERSITY PUDUCHERRY, INDIA SEPTEMBER 2007SRI MANAKULA VINAYAGAR ENGINEERING COLLEGE PONDICHERRY UNIVERSITY DEPARTMENT OF MANAGEMENT STUDIES BONAFIDE CERTIFICATE This to certify that the project work entitled “AN ANALYSIS ON DEMAND AND FORECASTING OF PLASTIC PRODUCT IN PUDUCHERRYWITH REFERENCE TO ACT PLASTIC PVT (LTD).” Is a bonafide work done by C.GANESH KUMAR [REGISTER NO: in partial fulfilment of the requirement for the award of Master of Business Administration by Pondicherry University during the academic year 2007 – 2008. HEAD OF DEPARTMENT GUIDE Viva-Voce Examination held on EXTERNAL EXAMINER TABLE OF CONTENTS CHAPTER TITLE PAGE NO ACKNOWLEDGEMENT ABSTRACT LIST OF TABLES LIST OF CHARTS ii iii iv v I INTRODUCTION Profile of Organization Corporation Vision 1 II NEED FOR THE STUDY 7 III REVIEW OF LITERATURE 8 IV OBJECTIVES 25 IV RESEARCH METHODOLOGY 26 VI DATA ANALYSIS AND INTERPRETATION 28 VII FINDINGS OF THE STUDY 42 VIII SUGGESTION AND RECOMMENDATIONS 44 IX CONCLUSIONS 45 X LIMITATIONS 46 XI SCOPE FOR THE FUTHER STUDY 47 ANNEXURE 48 ACKNOWLEDGEMENT The successful completion of any task would be incomplete without mentioning the names of persons who help to make it possible. I take this opportunity to express my gratitude in few words and respect to all those who helped me in the completion of this summer project. I express my heartiest and deep gratitude to Mr.N.Kesavan, Chairman , Mr.M.Dhanasekaran ,Managi