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You must have long-term goals to keep you from being frustrated by short-term failures - Charles C. Noble - ?? PERSONAL DATA ? Department of Marketing Faculty of Economics and Business Administration Tweekerkenstraat 2 9000 Gent Belgium ? Phone Office: +32 9 264 35 24 Phone Mobile: +32 479 684 143 Phone Department of Marketing: +32 9 264 35 22 Fax Department of Marketing: +32 9 264 42 79 ? Email: Isabel.Verniers@Ugent.be Website: http://users.ugent.be/~ivernier ? Date of Birth: November 10th, 1982 Place of Birth: Gent (Belgium) Nationality: Belgian ? EDUCATION Oct-Dec 2007 Visiting Scholar @ Duke University, Fuqua Business School Teaching Assistant for the Marketing Strategy Course, in the cross-continent MBA 2008-2009 (on a grant for a stay abroad by the Research Foundation Flanders FWO) 2004 – 2009? Ghent University (Belgium) PhD Candidate at the Department of Marketing (Faculty of Economics and Business Administration)Advisor: Prof. dr. Stefan Stremersch ( @ Erasmus University Rotterdam, the Netherlands and @ Emory University, Goizueta Business School, USA)Subject: International Launch of Innovations 2004??????????????????????? Ghent University (Belgium) Msc Applied Economics (Major: Marketing): Magna cum LaudeMaster thesis: The relationship between individual difference variables and consumer satisfaction strategies (Advisor: Prof. dr. Patrick Van Kenhove): Summa cum LaudeWinner of the Voseko-prize for best Master thesis in the Master in Applied Economic Sciences 2003-2004 RESEARCH Scientometric research in marketing International Marketing Launch of Innovations Pharmaceutical marketing (doctoral researcher at the Institute for Life Sciences and Business Economics, iLSBE) PUBLICATIONS ? The Quest for Citations: Drivers of Article Impact (with Stefan Stremersch and Peter C. Verhoef), 2007, Journal of Marketing, 71(3), 171-193 DOCTORAL PROGRAM COURSEWORK (in alphabetical order) Marketing Models (Erasmus University Rotterdam, the Netherla