OverviewHowtobuildabetterGoogle.pptVIP

How to build a better Google? Adam Bak IST 497E November 21, 2002 Google Timeline 1995 March-December – Ph.D. candidates Sergey Brin and Larry Page meet at Stanford University and discuss ideas about new search technology 1996-1997 January 1996-December – Brin and Page create BackRub Google Timeline 1998 August-December – Sergey and Larry raise one million dollars in funding and create Google Corporation 10,000 search queries per day 1999 February-June – 500,000 search queries per day Google Timeline 1999 August-December – 3 million searches per day 2000 May-June – 18 million search queries per day November-December – 60 million searches per day Google Timeline 2002 May – 150 million searches per day Google’s Current Technology Page Rank Does not count direct links Page A would have a lower rank if pages B and C did not have a high weighting Google’s Current Technology Hypertext-Matching Analysis Font size – The larger and bolder the fonts, the higher the weights Capitalization – Higher weights Relative Distance – Example - Peanut Butter Google’s Search Capabilities Images Usenet Search by language File Types (key word filetype:) News (new feature) Google’s Key Words cache: Will retrieve the page that Google has stored in its cache link: Will display pages that link to the given page related: Will display pages that are similar to the specified page info: Will show information about a particular page Google’s Key Words stocks: Will treat the query as a stock ticker symbols site: Will restrict the search to the given domain allintitle: Will search words found only in the title intitle: Will display results with the first word appearing in the title allinurl: Will search words found only in the URL inurl: Will display results with the first word appearing in the URL The big question Can any improvements be done to make Google any better than it already is? Google’s Programming Contest Started this year Winner - Daniel Egnor His Idea – A geographic se