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Google201-OlympiaSchoolDistrict
Important Information This presentation was created by Patrick Crispen. You are free to reuse this presentation provided that you Not make any money from this presentation. Give credit where credit is due. Google 201:Advanced Googolgy a presentation by Patrick Douglas Crispen Our Goals Learn how Google really works. Discover some Google secrets no one ever tells you. Play around with some of Google’s advanced search operators. Find out where to get more Google-related help and information. DO ALL OF THIS IN ENGLISH! Part One: How Google REALLY Works Or, at least, how I think Google really works. One Word of Warning For obvious reasons, the folks at Google would rather the Wizard of Oz stay behind the curtain, so to speak. So, what you are about to see on the next few slides are just plain guesses on my part. And, my guesses are probably completely wrong! But they’re pretty. And that’s all that matters. Another Word of Warning I also need to warn you that my guesses use a little bit of algebra, but I promise it is simple algebra. Well, there is one intimidating-looking equation, but we’ll get to that in a bit. Just remember that, in this case, X Y Z, and there can be different values for each variable (X1 X2 … Xn.) I’ve lost you already, haven’t I? How Google Works - Phrases When you search for multiple keywords, Google first searches for all of your keywords as a phrase. I think. So, if your keywords are disney fantasyland pirates, any pages on which those words appear as a phrase receive a score of X. How Google Works - Adjacency Google then measures the adjacency between your keywords and gives those pages a score of Y. What does this mean in English? Well … How Adjacency Works A page that says “My favorite Disney attraction, outside of Fantasyland, is Pirates of the Caribbean” will receive a higher adjacency score than a page that says “Walt Disney was a both a genius and a taskmaster. The team at WDI spent many sleepless nights designing Fa
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