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Technology,Innovation,AndEntrepreneurship
Technology, Innovation, and Entrepreneurship David Zilberman Department of Agricultural and Resource Economics University of California, Berkeley Presentation Outline On entreprenuership and marketing The innovation process Intellectual property rights University research and technology transfer Intellectual property rights and development Technology adoption and diffusion Marketing and adoption Entrepreneurship Entrepreneurs make things happen. They are individuals who take a concept and convert it into a reality. A product, policy or institution. They become the champions of a new process, and they are engines of change. Entrepreneurship occurs in all areas of life. In business, academy, government and Ngos. Entrepreneurs are everywhere, in Wall street and the Sahel. Entrepreneurship can be used for good and evil. The Godfather was an entrepreneur that misused his talent. Entrepreneurs Can Be Encouraged and Promoted Openness to new ideas, freedom from investigation of operation, and promotion and pay based on merit encourage entrepreneurship. Excessive regulation, rigid hierarchy, lack of freedom, and excess control discourage entrepreneurship. Requirements of Entrepreneurs Entrepreneurs need a keen eye to understand economic, social, and scientific realities and the capacity to understand evolutionary processes in the future. They need to understand how institutions work, and individuals react in order to introduce activities and products that serve peoples’ need and that are sustainable economically and politically. Entrepreneurs also need dedication and commitments and the capacity to overcome failure. Entrepreneurship and society To encourage entrepreneurship, society should tolerate failure and give people a second chance. . Obviously, people need to pay for their mistakes, but if the payment is too high, people will not be daring or take risks. Effective legal system is essential for positive entrepreneurship Marketing environmental le
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