GettingGoogletoLoveYourWebsite-Netconcepts.ppt

Not Spam, But Bad for Rankings Splash pages, content-less home page, Flash intros Title tags the same across the site Error pages in the search results (e.g., “Session expired”) Click here links Superfluous text like “Welcome to” at beginning of titles Spreading site across multiple domains (usually for load balancing). Content too many levels deep In Summary Focus on the right keywords Focus on site architecture Have great keyword-rich content Build links (particularly through link baiting social media), and thus your PageRank Spend that PageRank wisely within your site Measure the right things Continually monitor, benchmark, don’t be afraid to test Now What? What can you do tomorrow that will improve your site’s SEO? Write down 3 things. Get ‘em done! Remember: you eat an elephant one bite at a time For an ebook on Google power searching, SEO checklists worksheets, and audio recording, executive summary transcript of an SEO thought leaders teleconference, e-mail your request to seo@ To contact me: stephan@ * * * * * Or being outranked by affiliates of your own company name - like B is for Bissell cleaners” and LernerC is for Lerner catalog? * * * * * * * * * XML Sitemaps Inform the search engines of your pages. Auto-discovery through robots.txt. Google Webmaster Central Yahoo Site Explorer Bing Webmaster Center Not a solution for bad URLs Google’s reporting of indexed URLs compared to total URLs submitted may be an indicator of URL or content quality. 2) Get Your Pages Visible 100+ “signals” that influence ranking “Title tag” is the most important copy “on the page” Home page is the most important page of a site Every page of a site has a “song” (keyword theme) Incorporate keywords into title tags, hyperlink text, headings (H1 H2 tags), alt attributes, high up in the page (where they’re given more “weight”). Eliminate extraneous HTML code “Meta tags” are not a magic bullet Have text for navigation, not graphics Don’t let whizz-bang, oh-ah bring you down M