Google70-20-10-UtahEducationNetwork.ppt

Important Information This presentation was created by Patrick Crispen. You are free to reuse this presentation provided that you Not make any money from this presentation. Give credit where credit is due. Google 70-20-10 a presentation by Patrick Douglas CrispenNetS Google’s Goal Organize the world’s information and make it universally accessible and useful How Google Spends Its Time and Resources 70% Core: Search and Ads Examples: Crawling, Ranking, AdWords, Toolbar, AdSense 20% Related: Extensions of Core Search Examples: News, Froogle, GSA, Desktop, Local, Gmail and other communication projects 10% Exploratory Examples: Picasa, Keyhole, Orkut The Google Bulls eye The Google Bulls eye The Google Bulls eye Our Goals Google 201: Learn how Google really works. Discover some Google secrets no one ever tells you. Play around with some of Google’s advanced search operators. Google 301: Discover the “core plus more” including some brand new Google tools and sites Find out what Google has in store for us in the future Find out where to get more Google-related help and information. DO ALL OF THIS IN ENGLISH! Part One: How Google REALLY Works Or, at least, how I think Google really works. One Word of Warning For obvious reasons, the folks at Google would rather the Wizard of Oz stay behind the curtain, so to speak. So, what you are about to see on the next few slides are just plain guesses on my part. And, my guesses are probably completely wrong! But they’re pretty. And that’s all that matters. Another Word of Warning I also need to warn you that my guesses use a little bit of algebra, but I promise it is simple algebra. Well, there is one intimidating-looking equation, but we’ll get to that in a bit. Just remember that, in this case, X Y Z, and there can be different values for each variable (X1 X2 … Xn.) I’ve lost you already, haven’t I? How Google Works - Phrases When you search for multiple keywords, Google first searches for all of your keywords as a phras