EMAILMARKETINGPREFERREDVENDORREQUESTFOR.pdfVIP

EMAIL MARKETING PREFERRED VENDOR REQUEST FOR PROPOSAL Attention: Date: Deadline: IFA Supplier Forum Members December 17, 2014 January 5, 2015 The International Franchise Association produces approximately 100,000 emails per month in the form of email newsletters and an average of 50 email marketing pieces for event promotion, political education and marketing. IFA is looking for an email solution that will enable us to expand our current services and decrease administrative overhead. IFA seeks a preferred vendor to work with us to provide these programs to IFA and its members – franchisors, franchisees and suppliers. General Preferred Vendor Guidelines Through the Preferred Vendor Program, IFA recognizes vendors who offer unique programs and services that are custom-tailored to fit the needs of franchisors and franchisees. Preferred Vendors offer special discounts and/or reduced rates for IFA members. In addition, these programs give members the opportunity to do comparison shopping with other vendors they may be using or evaluating for similar services. In order to be considered for the Preferred Vendor Program, companies must be IFA members – franchisors, franchisees, or suppliers, in good standing for a period of at least one year. IFA works with the Preferred Vendor to develop a custom-tailored marketing program. Such a program may include some or all of these elements: ? Recognition as an IFA Preferred Vendor in IFA publications, website, events ? Direct mail and email endorsement letter from IFA President CEO to all members ? Other direct mail as appropriate ? Advertising in Franchising World ? Advertising in IFA’s SmartBrief ? Advertising and Sponsored Blogs on FranSocial ? Articles and inserts in Franchising World ? Advertising and sponsored content on IFA’s website ? Periodic mentions in IFA Insider ? Exhibits at IFA Annual Convention and other events ? Sponsorships at IFA Events ? Identifying target companies for special communications ? Identifying pilot