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IntroductiontoInternationalBusiness-RutgersUniversity
International Business
Definitions
1) IB field is concerned with the issues facing international
companies and governments in dealing with all types of cross-
border transactions.
2) IB involves all business transactions that involve two or more
countries.
3) IB consists of transactions that are devised and carried out
across borders to satisfy the objectives of individuals and
organizations.
4) IB consists of those activities private and public enterprises
that involve the movement across national boundaries of goods
and services, resources, knowledge or skills.
Multinational Enterprises
A MNE has a worldwide approach to
foreign markets and production and
an integrated global philosophy
encompassing both domestic and
international markets.
International Management
defined as a process of accomplishing the global
objectives of a firm by (1) effectively
coordinating the procurement, allocation, and
utilization of the human, financial, intellectual,
and physical resources of the firm within and
across national boundaries and (2) effectively
charting the path toward the desired
organizational goals by navigating the firm
through a global environment that is not only
dynamic but often very hostile to the firm’s very
survival.
1
International Trade: When a firm exports goods
or services to consumers in another country.
Foreign Direct Investment: When a firm invests
resources in business activities outside its home
country.
The Globalization of the World
Economy
Globalization of markets
Globalization of production
Decline of barriers to trade (WTO)
Increased tech
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