research研究报告.pdfVIP

research 研究报告 Q1 2010 二零一零年第一季度 Shanghai prime retail 上海优质商铺 Quarterly 季刊 highlights ? The upcoming Shanghai World Expo and buoyant economic conditions have improved consumer confidence and stimulated retail sales in the first quarter. ? Quarter one saw another rise in retail stock. Two new retail malls with a total retail space of 86,000 square metres opened in non-core locations, while several major shopping areas have completed the final phases of renovation and plan to fully open for the second quarter of 2010. ? Average rent prices in shopping malls increased by 0.7 percent to RMB 35.93 per square metre net per day, continuing a trend of positive rental growth for the third consecutive quarter. ? The retail property sector has experienced a steady recovery this quarter and was further bolstered by two retail investment deals that totaled 142,237 square metres at a combined price of RMB 2.805 billion. Q1 2010 二零一零年第一季度 shanghai prime retail 上海优质商铺 Quarterly 季刊 ? We expect the Shanghai Expo to be a driving force in continuing the upward trend of retail sales through the end of 2010. 焦点 ●● 第一季度，即将到来的上海世博会和向好的经济条件提升了消费者信心，刺激了零 售额的增长。 ●● 一季度零售物业存量再度上升。共有两座新商场在非中心区域开业，新开商业面积 为86,000平方米，与此同时，几大主要商圈均进入升级改造的最后阶段，计划在 2010年第二季度全面开业。 ●● 购物中心的平均租金微涨百分之0.7至每天每平方米净面积人民币35.93元，租金连 续第三季度呈现升势。 ●● 本季度零售物业投资市场稳步恢复，录得两起全栋交易，成交面积共142,237平方 米，总成交金额为人民币28.05亿元。 ●● 我们预计上海世博会将是在2010年年底前推动全市零售额继续上升的主要因素。 2 KnightF Market Overview Shanghai’s role in hosting the World Expo has greatly affected the movements and activity in Shanghai’s retail market this quarter. With strong retail demand and robust leasing activities, the retail market has shown significant recovery. The city reached a total of RMB 143.213 billion for retail sales of consumer goods in quarter one, an increase of 16.6 percent year on year and 2.5 percent points higher than 2008 in terms of growth rate. Holiday sales were the major driving force for this quarter’s booming FB sales. During festivals like New Year’s Day,