思科新一代移动互联解决方案 - UA 11ac CMX 的制胜之道 v4 draft.pptxVIP

思科新一代移动互联解决方案- UA / 11AC / CMX 的制胜之道 思科企业网络无线产品部 2014年9月 议题 Opening（Liang Kai） 思科 UA / 11AC / CMX 的制胜之道 思科无线产品及解决方案介绍 思科无线产品销售资源指南 FY14 无线销售奖励 无线Top 10成功案例奖 (6 Winners) 推广11ac销售SE团队奖 AM SE 项目名称 项目亮点 Sun Chao Dai Hongxing 山东外贸职业学院 首个在教育行业销售11ac + CMX的案例 Huang Hantao Sun Wei 齐鲁医院 首个全11ac的移动医疗案例 Anson Tang Liu Yibai 上海迪斯尼主题乐园 全网11ac, H3C win back Qi Hongfei Yu Wei 武汉理工大学 Aruba install base win back Tong Sheng Li Doudou 长虹电子 首个在HQ及分支OA网部署CMX案例 Comm无线支持团队组成 – 您的坚实后盾和经验丰富的参谋 SP WiFi $989M/3yr TAM, 12% CAGR, Cisco 7% share China market characteristics Very price sensitive Local vendors are playing OEM/ODM game Competitions: Autelan, H3C etc Cisco Solution: Capri+ WLC Greater China WLAN Market Size Enterprise Mobility $614M/3yr TAM, 17% CAGR, Cisco 46% share Cisco strength in vertical solution Competitors: Aruba, H3C, Ruckus Cisco Solution: Enterprise WLAN portfolio MM + SMB + Small Office $134M/3yr TAM, 10% CAGR, Cisco 15% share Cisco low market share. Growth opportunity w/ Meraki China market characteristics Price competitors: D-Link, Netgear, TP-Link Emerging cloud competitions: WiWid, WiGo etc Cisco Solution: Small business + Meraki (TBD) New Opps: MSP Cloud WiFi Market $360M/3yr opps, 6% CAGR. MSP cloud asking for a Cloud-based architecture, serve for SMB and SOHO Cisco Solution: Meraki or develop a local Cloud Wifi solution Source: IDC*, Consumer is excluded * GMV indicate declining SP WiFi TAM G. China WLAN Market Forecast by Segment $M China Non-SP WLAN Market Landscape By IDC CY14Q1 report Market Observation Edu, MFG are still the top vertical Hotel, FSI and Retail will more opportunity as new spend expansion Competitor landscape H3C, HW gain market in Gov, Edu H3C, Aruba started to work with ISV go into the Retail China Non-SP WLAN TAM Quarter Trend Major Vendors Share ① ② ① ① ① ① ① ① ① ① FY15 COMM WLAN Growth Strategy SP TA: FSI Top of Mind Opportunities, Issues