汽车营销与发展-论文正文2.docVIP

摘要 世界汽车工业，而我国汽车工业的才不过短短50余年，在这50年中轿车工业。20多年的时间轿车工业实现了工业,,前景 Abstract The car industry has more than 100 years of history. But in our country, the car industry only has just 50 years, in the 50 years of the development of the automobile industry its real time is only 20 years. In the 20 years of time, the car industry achieved remarkable achievements, production growth. China has become the worlds first big country; The independent innovation yielded positive results. Energy conservation and the development of new energy vehicles also achieved some preliminary results; Chinas auto industry organization structure was further optimized; Parts design manufacturing standards have improved greatly; The strategy of going out also made a preliminary results. But in to see results at the same time, not for more than 20 years ago, the car industry didnt balance the development, and it will become the backward shield, not to Chinas auto industry level and the developed countries gap will turn a blind eye. The car industry in the independent development, economic size, import and export, and other aspects of the problem is very outstanding. Of course, Chinas auto industry opportunities and challenges, the international financial crisis in Chinas auto industry development brings profound influence, moreover, Chinas auto industry competition will be more intense. Key words: The car industry , Development present situation , The prospect目 录 前言 1 1我国轿车工业发展历程 2 1.1我国轿车发展历史大事记 2 1.2我国轿车工业发展成果 3 1.2.1产销高速增长，已成为全球第一大国 3 1.2.2自主创新取得了积极成果 3 1.2.3节能与新能源汽车发展取得初步成效 3 1.2.4轿车工业组织结构进一步优化 4 1.2.5零部件设计制造水平有较大提高 4 1.2.6“走出去”战略也取得了初步成效 4 2我国当前轿车工业现状 5 2.1我国轿车生产现状 5 2.2我国轿车贸易现状 6 2.2.1我国轿车出口现状分析 6 2.2.2我国轿车进口现状分析 6 2.3我国轿车消费市场现状 7 2.3.1轿车生产规模不断扩大 7 2.3.2轿车生产集中度显著提高 7 2.3.3新能源车热度提升 8 2.4我国轿车技术现状 8 2.4.1我国在新能源领域取得的成果 8 2.4.2我国新能源领域存在的问题 9 3我国轿车工业存在的问题 10 3.1我国轿车工业独立自主开发能力较差 10 3.2经济规模问题 10 3.2.1轿车工业投入资金少 10 3.2.2轿车工业规模小 11 3.2.3轿车工业厂点相互封闭，缺乏分工协作 12 3.3轿车进出口不平衡 13 3.4与轿车工业配套的零部件工业落后