12-UniversityofKentucky.docVIP

1. According to a Kaiser Foundation study, U.S. children spend an average of ______ hours a day using media. a. 2.5 b. 4.5 *c. 6.5 d. 8.5 2. A message being sent through the media must be ______ before it can be transmitted. *a. encoded b. decoded c. channeled d. reprocessed 3. _________ is where a media company uses its combined properties to promote each other and add value to the company. *a. Synergy b. Broadband networks c. E-commerce d. Competition 4. Short head media excel at delivering which of the following? *a. a limited amount of content to a large audience b. a wide range of content to a wide range of people c. products from the small, independent media d. books and songs that have been out of print for several years 5. A media scholar is looking at why so many Americans are watching Desperate Housewives on television. What kind of effects is this scholar looking for? a. message effects b. media effects c. ownership effects *d. active audience effects 6. A study that looks whether press coverage of budget deficits made audiences talk more about government spending would be an example of which of the following? *a. agenda setting b. uses and gratifications theory c. social learning d. spiral of silence 7. Printing was invented by which of the following. a. the Egyptians in about 3,000 BC *b. the Chinese prior to 200 AD c. the Koreans in 1200 AD d. the Germans in the 1450s AD 8. Which of the following was the first truly national magazine with a large circulation published in the United States? a. Atlantic Monthly. b. New Republic. c. The New Yorker. *d. The Saturday Evening Post. 9. _________ was a pioneer in photojournalism with her/his photos of the Civil War. *a. Mathew Brady b. Annie Leibovitz c. Richard Avedon d. Margaret Bourke-White 10. Colonial newspapers could be characterized by which of the following? a. objective reporting b. sensationalistic crime news *c. intensely partisan opinion writing d. in-depth investigative repo