ENERGYSTARLEDChallengeSell20MillionCertifiedBulbs.pdfVIP

ENERGY STAR? LED Challenge: Sell 20 Million Certified Bulbs Nearly 70% of sockets in the U.S. still contain an inefficient light bulb. LED bulbs show great potential as a newer technology to fill those sockets, providing consumers with high quality, efficient lighting that works well in a variety of applications. Making consumers aware of the benefits of choosing an ENERGY STAR certified LED bulb will not only help accelerate change, it will ensure a more positive consumer experience and lead to efficient purchasing habits that are sustained over time. The Environmental Protection Agency (EPA) is challenging U.S. retailers, with the help of manufacturers and energy efficiency program sponsors, to sell 20 million ENERGY STAR certified LED light bulbs by Earth Day 2014. Get Involved EPA encourages ENERGY STAR partners to take every opportunity to educate consumers about ENERGY STAR certified LEDs and support the ENERGY STAR LED challenge to raise consumer awareness about the benefits of choosing ENERGY STAR certified LED bulbs. The Agency is working with leading manufacturers and retailers to provide optimum selection of ENERGY STAR LED bulbs and to promote them in-store and online. EPA plans to bring attention to the challenge and the benefits of purchasing an ENERGY STAR certified LED bulb by publically tracking progress. Through the ENERGY STAR website and social media, EPA will provide periodic updates, based on sales data from participating retailers. In addition the Agency plans to profile partner activity in support of the challenge. The challenge offers numerous opportunities for energy efficiency program sponsors: Include ENERGY STAR lighting messaging in consumer outreach efforts, including consumer events, retail in-store activities and any other consumer outreach activities. Work with your retail and manufacturing partners to support their efforts in increasing the visibility of ENERGY STAR certified LED bulbs in-store and online through stocking, labeling