HISTORYOFPEPSICOLA-SacramentoState.pptVIP

Presented by: Zack Almont Vinay ? Stacey Johnson Amanda Taylor Agenda History of PepsiCo Products Competition Financials Ideas Implementation History 1898: Pepsi founded 1923: Pepsi-Cola declares Bankruptcy 1923: Roy C. Marginal buys Pepsi and Pepsi-Cola Corporation formed 1934: Pepsi begins selling 12oz bottles for 5 cents 1946: WWII sugar rationing Pepsi buys a sugar plantation in Cuba History Continued… 1950: Alfred Steele becomes CEO Joan Crawford promotes Pepsi brand 1956: 149 Bottling Plants in 62 countries 1962: Pepsi’s sixth new logo “Pepsi Generation” 1964: Diet Pepsi introduced 1964: Pepsi acquires Mountain Dew History Continued… 1965: Frito Lay merges with Pepsi-Cola Becomes Pepsico 1965: Mountain Dew’s first campaign “Ya-Hoo Mountain Dew…Itll tickle your innards” 1966: Doritos chips Introduced 1966: Pepsi enters the Japanese and European markets. History Continued… 1967: Advertising campaign is “Come alive, you’re in the Pepsi Generation” 1975: The Pepsi Challenge 1984: Lemon Lime and Mandarin Orange Slice introduced 2002: Pepsi Blue introduced Competition Pepsi’s Competition: Coca-Cola 1886: Founded on May 8, 1886 by a pharmacist named John S. Pemberton. 1887: Established its trademark 1895: Coke began selling soft drinks Today: They produce more than 400 different types of beverages in 200 countries. Coke is the most successful soft drink maker in history and is ranked #1 in the world. A perfect match of products Vanilla Pepsi (2002) Tropicana (1998) Gatorade (2001) Aquafina (1993) Cherry Pepsi (1989) 7-Up (1986) Diet Pepsi (1964) Vanilla Coke (2002) Minute Maid (1960) PowerAde (2001) Dasani (1999) Cherry coke (1985) Sprite (1960) Diet coke (1982) Failed Products for Pepsi Crystal Clear Pepsi introduced in 1992 and lasted for a couple years than was pulled off the market. Pepsi Blue was introduced in 2001 was not a disappointment and was discontinued due to lackluster sales