PowerPointPresentation-Magazines.ppt

Magazines Magazine launches Martha Stewart Living (1991) O, The Oprah Magazine (2000) McCalls becomes Rosie (2001) ? ? Early History of Magazines “magazine” from French word magasin, meaning storehouse or shop Colonial magazines - first in 1741, Philadelphia 1776 - about 100 operating Early History of Magazines North American Review (1815) Saturday Evening Post (1821) Early History of Magazines 1850 - nearly 600 magazines Godey’s Lady’s Book (1850s) Early History of Magazines The Nation (1865) ? 1870s - about 1200 magazines Postal Act of 1879: postal rates went down Early History of Magazines Pictorial Pioneers Harper’s Weekly/Photos around 1890 Early History of Magazines 1905 - more than 6000 In 1903, Ladies’ Home Journal reached circulation of 1 million. ? Early History of Magazines Magazines help readers to see themselves as part of nation Social Reform and Muckrakers Social Reform and Muckrakers Social Reform and Muckrakers Social Reform and Muckrakers Social Reform and Muckrakers President Theodore Roosevelt, 1906: reporters willing to crawl through “muck” of society to uncover story. Social Reform and Muckrakers 1902, McClure’s Magazine (1893-1933) Ida Tarbell’s book The History of the Standard Oil Company on John D. Rockefeller’s big oil monopoly. Social Reform and Muckrakers Lincoln Steffens’ “Shame of the Cities” on urban problems. Social Reform and Muckrakers 1906, Cosmopolitan (1886- ) purchased by Hearst, series called “The Treason of the Senate” Social Reform and Muckrakers Collier’s “The Great American Fraud” series on patent medicines. SAMUEL HOPKINS ADAMS Social Reform and Muckrakers Upton Sinclair’s novel The Jungle and Collier’s and LHJ muckraking reports, led to the Pure Food and Drug Act in 1906. Rise of General Interest Magazines Saturday Evening Post - hits 2 million in 1920s. Reader’s Digest - by 1946, most popular magazine, hits 9 million circulation.