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PPT模板下载：/moban/ By Group3 Mina Elaine Chuck June Yellow Miffy Marketing Plan Service: Shared Shipping Service (拼单服务) Contents 1.Business Form 2.Business Environment 3.Marketing Plan 4.Summary Business Form Partnership Benefits: More sources of capital and credit Absorb more expertise and talents Great management Definate legal framework Have better propects for decelopment and expansion Business Environment Industry Environment Market Research * Group purchase New Electronic commerce mode Group purchase website 百度糯米 美团网 大众点评 Trend Popular * Industry Environment * P * * Market Research Name:关于在华师本部提供拼单服务的问卷调查 Sample Number:88 Target Customer need of shared shipping Acceptable price of share shipping service Requirement of shared shipping service * * 4.您近半年在下列哪些网站有过消费行为？（多选） So our services are target at thewebsites like JD MALL TMALL VIPS DangDang Amazon not include Taobao 5.在您的网购过程中是否出现过不满规定包邮金额，而需自付邮费的现象？ * 6.当遇到消费额不够且不包邮的情况下，您会选择怎么做？ 找人拼单 31.17% 继续购买凑够运费19.48% 自付运费22.08% 放弃购买27.27% * 7.您如果自付运费一般金额为多少？ 0-5元 26.47 % 6-10元 61.76 % 10元 11.76 % * * 8.您是否有找不到人拼单的经历？ 有 76.62% 没有 23.38% * 1元 57.38% 2元 32.79% 3元 8.2% 4元 1.64% 11.如果有第三方为您提供拼单服务，而您也无需再另付运费，你能接受每单收取您的费用为多少？ * * 10.如果愿意，希望第三方提供什么服务？ 12.您能够接受的自己的拼单信息从发布到成功拼单的时长？ * * 13.您是否希望第三方为您提供送货服务吗？ Industry environment : The shopping website only provide free delivery service when the consuming amout reach a certain number ,such as 99 yuan, 288yuan ... Unsatisfied needs： Consumers need to find others to buy products with them to get free delivery Summary of market research Consumers need to find others to buy products with them to get free delivery. The students in SCNU need shared shipping service. * Marketing Plan Target market: Students in SCNU Product characteristics: Virtual convenient (only target at the JD MALL, TMALL,VIPS, DangDang and Amazon not include Taobao ) Pric