会议营销三部曲[修正版].ppt

会议营销三部曲 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 天有三宝 日、月、星 2 4 5 人有三宝 精、气、神 健康三宝 阳光、空气、水 人脉三宝 你、我、他（她） 地有三宝 水、火、土 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 会议营销三要素 渠道 顾客 会议 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 会议营销三部曲 会 中 销 售 会前预热 会 后 维 护 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 会销新“三步曲” 会前 走透透 会中 洗唰唰 会后 卖光光 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 会场的三大功能 1、卖场 2、磁场 3、点球场 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. FTF(面对面)营销 结对子 深度沟通 针对性强 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 后会议营销的模式：复合营销 数据预热+生态疗养+体验服务 +专家讲座+强力跟进 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 后会议营销的试金石 营销手法不在有多新颖 而在组合用的是否到位 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 会议营销的三大特点 隐蔽性 直接性 灵活性 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 会议营销的“三句话” 系 统 化 运 作 数 据 化 管 理 精 细 化 执 行 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 会议营销客户的角色转化 会前：陌生顾客、意向顾客、重点（目标）顾客 会中：观望顾客、带动顾客、购买（成交）顾客 会后：使用顾客、忠诚顾客、员工顾客 预热 目的： 打造忠诚客户“生产线” 销售 维护 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 顾客购买保健品的三前提 用得着 “四有一多一少