1 报刊阅读之英语新闻学基本概念.pptVIP

1 报刊阅读之英语新闻学基本概念.ppt

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1 报刊阅读之英语新闻学基本概念.ppt

Chapter One Basic Concepts in English Journalism 1 mass communication 2 mass media 3 news 4 elements of news 5 news value and public interest 6 news agencies 7 legal and ethical issues of journalism 1 mass communication definition of communication ways of communication definition of mass communication characteristics of mass communication 1.1 definition of communication Communication refers to the process of sharing ideas, information, and messages with others in a particular time and place. four types: lingual communication (writing and talking); nonverbal communication (facial expression, body language, or gestures); visual communication (painting, photography, video, or motion pictures); and electronic communication (telephone calls, electronic mails, cable television, or satellite broadcasts). 1.2 ways of communication courier type postal service or mail delivery wired and wireless telegraph in 1844 telephone invented by Scottish-born American inventor Alexander Graham Bell in 1876 radio or wireless after the First World War television after the Second World War computer and the Internet 1.3 definition of mass communication Mass communication refers to the process that news broadcasting organizations transmit ideas, information or messages to the masses at a time either by printed materials or electronic waves. 1.4 Characteristics of mass communication The disseminator is not individual, but a complicated organization. The messages transmitted are public, not private. Messages are always transmitted either by printed materials or electronic waves. The receivers (listeners, readers or viewers) are definite collectively, but indefinite individually. The disseminators do not meet directly with the receivers, so the feedback is rather slow. (interactive media; citizen journalism) Messages are transmitted speedily and widely at a time. 2 mass media the definition of mass media: The means of communication that can reach many people at a time either by pri

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