上海媒介市场解析.ppt

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2017-03-18 发布于北京
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上海媒介市场解析.ppt

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上海媒介环境分析说明数据来源：CTR AdExPower 报告日期：2003年1月-2003年8月评估对象：上海文广11个电视频道眼力大考验请问您印象最深的是色块什么？答案 15-35岁 Prin Advertising co.,Ltd * (海量营销管理培训资料下载) Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. This is shanghai This is Lujiazui finance trade zone 上海的广告公司如这里建筑物星罗密布，参差不齐 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 上海地区电视广告总量及各台分布前八个月广告总量为68.98亿（刊例）上视电视剧 12亿东视新闻 8亿上视财经 2.9亿上视纪实 7.7亿东视文艺 4.3亿上海卫视 3.9亿东视戏曲 1.2亿上视生活 4.2亿东视音乐 5.7亿上视体育 7.7亿上视新闻 11亿 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 上海地区电视广告花费前50位（单位：千元）上海媒介投放有970家广告主前50位占全部投放总额65% 前50位中4A公司投放占全部投放总额31.5% Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 各频道广告花费 TOP20 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 4A公司 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 这么多频道如何决断这么多频道如何区分这么多频道哪个更合适 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .N