×××项目商业计划书.doc

×××项目商业计划书? 目 录 第一部分：执行概要································ 1、团队基本情况··································· 2、团队人员及开发能力····························· 3、团队经营方针和发展战略························· 4、目标市场······································· 第二部分：运营计划································. 1、经营项目······································· 2、经营目标······································· 第三部分：市场分析································ 1、服务需求调查··································· 2、价格需求调查··································· 3、竞争调查······································· 第四部分：市场预测································ 1、市场购买力预测································· 2、服务内容的预测································· 3、市场占有率预测································· 4、人力资源预测··································· 第五部分：产品策略································ 产品组合及策略································· 产品组合的动态平衡····························· 产品生命周期策略······························ 第六部分：营销计划································· 1、宣传策略········································ 2、营销战略········································ 3、定价策略········································ 4、推销手段········································ 第七部分：融资需求与投向··························· 1、资金投向········································ 2、需求说明········································ 3、产品成本及盈利分析······························ 4、市场前景········································ 5、财务报表分析···································· 第八部分：风险分析及解决对策······················· 1、创业风险?······································· 2、竞争风险······································· 3、现金风险······································· 4、授权风险······································· 7、筹资风险········································ 8、成就风险······································· 9、风险预警机制····································· 附录1·············································· 附录2·············································· 附录3·············································· 第一部分 执行概要 1、团队基本情况 ××公司是专门为西安大学生服务的一个学生组织，是由西安翻译学院，西安高新科技学院，