A_company_profile解答.ppt

Event Name Here BEA Confidential A company profile A company profile is designed to explain your business to people who arent familiar with it. Profiles are often tailored for a specific use, such as a conference or the About page of your corporate website. A profile will usually answer questions about the companys location, staff and finances. It tells people about the mission and direction of your business. How To Write A Company Profile A great company profile can engage and attract the right customers or supporters for a business, or it can bore them to sleep driving them to your competitors which are easily goggled in seconds.For media attention, a business needs an intriguing profile to entice editors or reporters to gain an understanding of the companys mission, products, services, personnel and uniqueness.To acquire financing, a comprehensive company profile should be submitted with a business plan to feature unique qualifications of the company or personnel, that arent generally outlined in a business plan. Without a well-crafted company profile, a company may not be attracting the best candidates when posting job descriptions, or even suppliers and vendors to help them grow. 3 steps These 3 steps will help any company craft a commendable company profile that is true to your vision, perception and even beliefs. 1. Provide useful information in lay persons terminology. A profile should include key personnel, descriptions of the companys products or services in a manner that laypersons, as well as industry personnel, can comprehend. Why? Because, a reporter might be looking for relevant businesses for a story they are preparing. Naturally, including your company could possibly bring great free exposure to your intended market (if its a positive story, of course). But if the reporter -- or anyone else who is googling the product/service you provide -- cannot figure out what you offer, your profile wont help sell your products, nor entice media to int