电商销售数据解析.pptVIP

LOGO LOGO 电商销售记录分析 严智强、贺强、刘瑞、 崔亚松、臧茹歌 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Background 网购流行 电商崛起 消费人群 消费习惯 潜在价值 消费记录 消费喜好分析 市场方向 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Contents contents 电商数据 天猫手机销售数据分析 京东商城销售数据分析 数据的获取与预处理 替代商品的挖掘 价格空洞的发现 牛仔裤销售数据的分析 用户消费记录的分析 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 淘宝网作为国内第一大电商，占有近50%市场份额，而天猫商城则是所有优质店铺的集合，每月会产生大量销售数据，这里以天猫近一个月的手机销售数据进行分析，找出这些数据隐含的价值。 天猫手机销售数据分析 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 天猫手机销售数据分析 数据的获取与预处理 替代商品的挖掘 价格空洞的发现 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 数据的获取与处理 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 构建一个爬虫脚本，从天猫上获取销量前600的手机销售记录，并匹配出每条记录的机型、售价、销量。 How to get the data Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 爬虫脚本 #coding=gbk import urllib import re f1=open(rE:\tmao\shoujihtml.txt)#此处存储了销量前600的网页地址 http=f1.readlines() f1.close() f2=open(rE:\tmao\shouji.txt,a) for i in http: content=urllib.urlopen(i.strip()).read() f2.write(content) f2.write(\n) f2.write(#*50) f2.write(\n) f2.close() f3=open(rE:\tmao\shouji.txt) lines= for line in f3.readlines(): lines+=line.strip() f3.close() pattern=rp class=productPriceem title=(.*?).*?p class=productTitle.*?target=_blank title=(.*?).*?p class=productStatusspanem(.*?)/embr result=re.findall(pattern,lines) f4=open(rE:\tmao\shoujiInformation.txt,w)#该文件中存储了每件手机的记录（机型、售价、销量） for item in result: for j in range(3): f4.write(item[j]) f4.write(\t) f4.write(\n) f4.close() Evaluation only. Created with Aspose.Sl