西方报刊经贸文章选读史天陆第五版unit2讲义.ppt

6. Have the Chinese firms made progress in technology in the recent years? Which company is cited（举出）as an instance in the article? (Read Paragraph 14.) Yes, the Chinese firms are gaining ground in technology. Huawei is given for an example. ALCATEL 阿尔卡特公司创建于1898年，总部设在法国巴黎。阿尔卡特是电信系统和设备以及相关的电缆和部件领域的世界领导者。 LUCENT 朗讯科技公司总部位于美国新泽西州的茉莉山。是全球领先的通信网络设备提供商，在面向服务提供商的互联网基础设施、光网络、无线网络和通信网络支持及服务领域牢牢占据领先地位。 朗讯已与法国阿尔卡特公司合并为阿尔卡特朗讯。 7. For what reason did TCL decide to enter the Vietnam’s TV market and make FDI there? (Read Paragraph 15 16.) For they saw that Vietnam had 80 million people and the TV market there was still underdeveloped as the foreign multinationals gouged consumers and held back TV sales. PART FOUR (PARA.18） 1. Why is it said that “Chinese companies still have a long way to go” in the international trade? (Read Paragraph 18.) While many Chinese products could pass for leading international brands, others are clearly not up to current standards in industrial design or quality. MATSUSHITA和 PANASONIC Matsushita即松下真正的公司名松下名称源自已故创始人松下幸之助姓氏，自1918年成立沿用至今。此间，松下旗下拥有“National”、“Panasonic”两个品牌。? 松下1955年启用“Panasonic”，目前海外所有商品几乎统一使用该名称。在日本国内，影音产品使用“Panasonic”品牌，而白色家电与灯具产品则使用“National”品牌。 Panasonic品牌自1961年面向北美洲使用以来，品牌价值在海外得到了很大的提高。由于Panasonic的认知度比National高，因此，松下决定将Panasonic作为全球统一品牌，以提高松下整体竞争力。 Problems Solutions Brazenly copying foreign products and dumping them in Asian countries Has had more of a trading than an overseas-investment mentality Lack of managerial and operational expertise A shortage of managerial talent and little notion of marketing and brand–building. Long tradition of central planning, inefficient use of capital and antiquated distribution system High technology remains the ace in the hole of foreign companies. --Building Chinese factories abroad --joint venture with top Western and Japanese manufacturers Insist that foreign firms share technology with their mainland partners The Chinese are gaining ground in high techno