会展策划珠宝玉石首饰展讲述.docx

， 2015第七届 中国重庆国际珠宝玉石首饰展览会 策 划 书 　　　　　　　　　　　　　　　　　　　　　　　　　　　 2015年12月23日 目录 一、前言·························································1 二、展会简介··················································1 （1）展会背景··················································2 （2）展会范围··················································2 （3）展会主题··················································3 （4）展会目标··················································3 （5）展会亮点··················································3 （6）展会规模··················································5 （7）展会分区··················································5 四、宣传计划··················································6 （1）媒介策略··················································6 （2）人员推广··················································7 （3）后期宣传··················································7 （4）展会安排··················································7 五、展会现场服务与管理···································8 （1）现场展示··················································8 （2）后勤服务··················································8 （3）安全管理设施··············································9 六、后期评估··················································9 七、紧急预案·················································10前言? 重庆有“三资”企业4880家，世界500强跨国公司有300余家在重庆投资。近年来重庆大力发展珠宝首饰产业，将重庆建设成为西南地区珠宝首饰交易中心和全国最大珠宝首饰拍卖市场。近年来重庆市场铂金、钻石消费的增长速度超过北京、广州。今年铂金、首饰年销量跻身全国大城市三甲之列。在行业权威主办部门的积极参与和社会各界同仁的关注下“2015第七届中国重庆国际珠宝玉石首饰展览会”将在在重庆南坪国际会展中心举办。此次展览会为加强国际珠宝文化交流与合作而召开。 一·展会简介 展会名称：2015第七届中国重庆国际珠宝玉石首饰展览会 展会时间：布展：2015年12月23日—24日????????? 展出：2015年12月25日—28日? 撤展：2015年12月28日展会地点：重庆国际会展中心（南坪）展会规模：800多家展商、30000 平方米。展会周期：一年一届?展会主题：艺术创意 品质生活主办机构： 重庆市玉器商会???????? ?香港国际珠宝玉石协会?????????? 重庆工艺美术行业协会????????? ? 重庆融智展览有限公司承办单位： 重庆融智展览有限公司 （一）展会背景： 由于历史原因，我国珠宝首饰行业发展较晚，起步于20世纪80年代初。珠宝首饰行业的发展速度与国民经济发展速度呈现同方向发展，近年来，得益于国民经济的飞速发展和居民可支配收入的提高，我国珠宝首饰行业呈现了高速发展的态势。  随着人们消费能力增强和消费心理日渐成熟，珠宝首饰的消费需求正朝着多样化、个性化的方向发展。 目前