商务英语Chapter.ppt

Chapter Five The Etiquette and Tabooof Business Negotiation Learning Focus学习要点 1 .Learn the conception of business etiquette and taboo. 记住商务礼仪和禁忌的概念。 2. Get to know deeply the importance of business etiquette and taboo. 加深对商务礼仪重要性的理解。 3. Master the main content of etiquette and taboo in business negotiation. 掌握商务英语谈判礼仪和禁忌的主要内容。 4. Comprehend correctly the differences of etiquette and taboo in different countries. 准确把握不同国家商务礼仪和禁忌的差异。 5. Read the text extension freely. 熟读拓展课文。 Three The Main Contents ofBusiness Negotiation Text: The Etiquette and Taboo of Business Negotiation Etiquette refers to the formal rules of correct and polite behavior in society or among members of a profession. In the process of international business negotiation，business etiquette has been formed so as to meet the cultural diversity among different countries. As an important part of international business negotiation，business etiquette is a must for all the people who are engaged in international business. Due to the cultural diversity，however，what seems appropriate in one country can be inappropriate in another, which results in misunderstanding，friction or even the failure of the whole negotiation. Here is an introduction of etiquette and taboo of business English negotiation in major countries around the world. Three The Main Contents ofBusiness Negotiation Ⅰ.Etiquette and taboo in China 1.Appearance Conservative suits for men with subtle colors are the norm while women should avoid high heels and short sleeved blouses. The Chinese frown on women who display too much. Subtle， neutral colors should be worn by both men and women. Jeans are not acceptable for business meetings. Revealing clothing for women is considered offensive to Chinese businessmen. Three The Main Contents ofBusiness Negotiation 2 .Behavior People do not speak with their hands，so large hand movemen