IM小BA论文中医药的网络推广(英文版本).doc

Bar-Ilan University Graduate School of Business International MBA Program Marketing Dr. Amir flint-Goor MARKETING PLAN (Outline) Traditional Chinese Medical Care The Global Network for TCM Service 11/3/2003 TABLE OF CONTENTS Plan Summary 2 History/ Management/ Organizations 2 Product/Service Description 2 Market Customers 3 Competitors 4 Competitive Advantages /S.W.O.T analysis 4 Environment 5 Objectives 5 Marketing Mix 5 Proforma Financial Report 5 Plan Summary Traditional Chinese Medical Care (TCM) is famous in the world. We can usually find TCM section offices in the Israeli hospitals (For example: the section for Chinese physiotherapy in Sherre Zedak hospital in Jerusalem ; Acupuncture and traditional herbs to treat cancer in Herzliya hospital, etc ), also in most hospitals in the world. But compare to the profound TCM Care, what we can find in Israel and in the other countries is only a small part of the TCM. Depend on Internet, we are going to do a great job to offer a perfect service to our customers in Israel and the people all over the world: Traditional Chinese Medical Care --- The Global Network for TCM Mission statements 揗ake a healthier worldz”: We will provide safe and effective products to our customers all over the world and comprehensive online TCM services to make a healthier world. History/ Management/ Organizations (PASS OVER) Product/Service Description Offer the TCM information to the customers and related organizations. Offer the services to the customers and related organizations. To the individual customer The basic knowledge of TCM: The difference between the Western Medicine (WM) system and the TCM system; The advantages and emphasis of the TCM, Chinese herbal medicine, Chinese ac