高级管理会计paper报告-清华.pptxVIP

Managing Innovation CostsA Study of Cost Conscious Behavior by RD Professionals Michael D. Shields and S. Mark Young, JMAR, 1994 Alan Hu (胡翔宇), Billy Bi (毕聪), Ben Wang (王广) Nov 1, 2011, Tsinghua SEM Overview What does ABC mean? Overview How can RD professionals affect costs? Overview What does this paper suggest? Key Determinants of Cost Consciousness Scientific culture and cost-based compensation did not significantly influence cost consciousness. Contents Managing Innovation Costs: A Study of Cost Conscious Behavior by RD Professionals Literature Review Analyze the links between financial controls and RD expenditure Study cost and management control issues related to RD Determine the importance of budgetary, social and technical controls Three streams of literature have been developed in management accounting related to RD. Site Visits: Key Findings - Visited five firms in automotive, chemical and computer industries - Interviewed four to eight employees associated with innovation Minimizing cost is not viewed as important to innovation success Innovation strategy is primarily focused on improving quality, reducing time to market, expanding the rage of product’ requests Not all RD professionals manage innovation costs Methods: external relationships, organizational design, RD personnel, technology Obstacles: lack of top management attention, few ties to rewards, scientific orientation vs. business orientation Site Visits: Key Findings Cost Conscious: “Spending my corporation’s money is like spending my own.” Not Cost Conscious: “Since my corporation has a lot of money.” Understand how costs relate to outputs Ask how customers want the cost managed Balanced perspective Customer-based Monitor expenses based on budget Line-item watching Innovation Activity RD Organization RD Professionals’ Characteristics The determinants of local cost consciousness 16 variables were hypothesized 3 groups were organized Hypothesis Hypothesis Cost Consciousness Innovation Activit