战略D管理翻译版.docx

简答题举例1．The Hows That Define a Firm’s Strategy：（公司战略的定义有哪几部分组成）How to grow the business（如何发展业务）How to please customers（如何满足顾客）How to respond to changing market conditions（如何对变幻的市场环境进行回应）How to manage each functional piece of the business and develop needed organizational capabilities（如何管理每一个业务模块和发展需要的组织能力）How to achieve strategic and financial objectives（如何实现战略和财务上的目标）How to out-compete rivals（如何战胜对手）2.Test of A Winning Strategy（成功战略的测试标准）How well is strategy matched to firm’s situation?（战略要在哪种程度上匹配公司的现状）Does strategy lead to sustainable competitive advantage?（战略会帮助企业获得可持续的竞争优势吗？）Does strategy boost firm performance?（战略会促进企业的绩效吗？）So, to be a real winner, a strategy must :（因此，要成为一个真正的赢家，战略必须：）Fit the enterprise’s internal external situation 与企业的内外状况相一致Build sustainable competitive advantage 建立可持续的竞争优势Improve company performance提高企业绩效3. When making decision, what should a company take into consideration of the competition?（当要做出决定时，在竞争中公司要将什么要素考虑进去？）Reputation, Core competencies, Manufacturing capacity, Product range, Product designs, Quality, Distribution, Way of doing business（声望，核心竞争力，制造能力，产品范围，产品设计，质量，分销，做生意的方式。）4 The general rule of strategic elements selection in the industry life cycle position:（在行业生命周期位置的战略要素选择的常规）It is appropriate to select the consumer-centered and primary-demand elements when the industry is in its introductory phase, and to select competition-driven and secondary-demand elements during later phases of the industry life cycle（在行业进入阶段，适合选择以客户为中心和一级需求要素战略，而在行业成长阶段，适合选择竞争驱动和二级需求要素战略）5. The disadvantages of diversified element:（多元化要素的缺点）1）Make the company a conglomeration（聚集、混合物） of unrelated activities（让公司变成无关活动的混合）2）Move a company outside its area of expertise（专门知识或技能）（让公司脱离其专门领域）3）Adversely affect investor interest（对投资者利益有不利的影响）6.There are two techniques to check implementation feasibility:（有两种检查实施可行性的技巧）Check the availability of the needed material and methods resources;（检查需要材料和方法资源的可利用性）Run a series of feasibility scenarios（运行一系列可行性方案）Imagin