小吃店的市场剖析和推广的计划.pptVIP

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小吃店的市场剖析和推广的计划.ppt

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小吃店的市场剖析和推广的计划

PRODUCT DEVELOPMENT Food - concerning the target market - remain special - increase the product variety Service - pre-oder service - todays order group service YANG SHENG GE Marketing Plan Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. INTRODUCTION Location - Outside of the east gate of our school Area - Within 10 square metres Business Hour - 6am-9pm every day Product - Bun(varied) - Dumpling(varied) - Noodles(varied) - Fried rice - Porriage, soup, soybean milk, egg, crepe Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. INTRODUCTION Ingredients 12,000 RMB/month Cost Income about 20,000 RMB/month 14,300 RMB/month Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. INTRODUCTION Problem Facing - Hygiene. No indisfection cupboard in sight - Publicity. Most income comes from regular customers Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. SURVEY RESULTS TOP THREE FOOD Buns Dumplings Congee TASTE Medium Acceptable 70% PRICE Acceptable 70% Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. SURVEY RESULTS 80% REPURCHASE RECOMMEND OR NOT Yes No Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. SURVEY RESULTS Half of the surveyed students never heard of YSG. About 60 percent students’ comment on the hygienic environment of YSG is medium Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. INTERPRETATIONS OF RESULTS The degree of its popularity is low Many competitors Not enough options of food Hygienic environment can be improv