旅游小企业战略的管理概述.ppt

罐子里装：水、沙子、石子、鹅卵石；要求比例最合适，品种最齐全。 林林总总的事件可以按重要性和紧急性的不同组合确定处理的先后顺序。 处在哪一发展阶段，就要完成哪个阶段应完成的事；否则，时过境迁就很难有机会补救。 为什么要学习战略管理 企业战略管理是企业在宏观层次通过分析、预测、规划、控制等手段，实现充分利用本企业的人、财、物等资源，以达到优化管理，提高经济效益的目的。 教材内容简介 阅读 Once there were two company presidents who competed in the same industry. These two presidents decides to go on a camping trip to discuss a possible merger. They hiked deep into the woods. Suddenly, they came upon a grizzly bear that rose up on its hind legs and snarled. Instantly, the first president took off his knapsack and got out a pair of jogging shoes. The second president said, ”Hey, you can’t outrun that bear.” The first president responded, ”Maybe I can’t outrun that bear, but I surely can run-out you!” This story captures the notion of strategic management, which is to achieve and maintain competitive advantage. Four steps: Environmental analyzing Reaction and pro-action——policies Actions Objectives According to a statistics, Average life cycle of a company State-owned inc. 7-8y Civil firms 2.9y International company 11-12 y The top 500 strengths 40-42y The top 1000 strengths 30y Accor? Without a strategy, an organization is like a ship without a rudder, going around in circles. Its like a tramp; it has no place to go. - JOEL ROSS AND MICHAEL KAMI Plans are less important than planning. -DALE MCCONKEY 战略管理要做哪几件事？ 战略目标 战略规划 战略基础（核心能力） 战略保障（管理） 战略决策 战略执行 本教材作用 本教材主要价值：案例 预习和复习的基本读物；引子；框 案例分析素材之一 练习思考题 行业性、应用性较强 案例分析步骤 结合教材 网站浏览 资料收集 总体概览 研究问题 分析回答问题 在课前预习后完成ppt，每次上课做汇报交流 本教材不足 理论体系完善不够 编排的逻辑性有待完善 It is the role and the responsibility an organization should take on in the social progress and economical development in the society. 企业使命的含义：所谓企业使命，就是企业在社会进步和社会、经济发展中所应担当的角色和责任 马尔代夫旅游促销委员会 Vision statement 成为南亚最负盛名的旅游目的地 成为南亚旅游业中最高盈利者 成为小岛国家旅游业可持续发展的典型代表