译林牛津版必修4-Unit1AdvertisingWelcometotheunit（共36张PPT）.ppt

Module 4Unit 1 Advertising Observe the four posters on Page 1 and try to divide the ads into two types. Try to divide them into two types. A guessing game! Resources: for more information about Earth day: /day.htm Preview the reading material and finish the task in English weekly. 浏河之源，养生天境 Liuyang headwater, good place for health The Dawei Mountain 1. Design a commercial ad: try to sell a kind of thing to us. (a book, a pen an ice cream… ) 2. Design a PSA about our school life. (to protect grass, to save water, to respect teachers…) Task 2 Design an ad Who are the best designers? Homework * Welcome to the unit Module 4Unit 1 Advertising Lead-in Watch two short videos and then answer some questions about them. Are the videos parts of films? What are they? What products or services are the ads about ? Which ad makes you want to buy a product ? 4.Which ad makes you think about problems in society? Brainstorming ads Commercial ads to sell a product or service. Public service advertisements (PSAs) to educate people about social problems Two main types of advertisements A commercial ad A public service ad A public service ad A commercial ad Observation Oxlin Airlines Earth Day Soft Shine Shampoo Say ‘No’ to drugs public service ads commercial ads Earth Day Say ‘No’ to drugs Oxlin Airlines Soft Shine shampoo Picture-talking Talk about the posters with your partner, using these questions to help you: 1.What can you see on each poster? 2.What can you read on each poster? 3.What does each ad want to tell us? 4.What can you learn from each ad ? 5.Will you believe in its idea and do as it tells you to? Oral presentation Pair work This poster is a __________ad. It offers the airline ______. It uses the slogan I love to fly with Oxlin Airlines” to _____ people to take their flights. Poster 1 commercial attract service This poster is trying to show