会展场馆绿色经营与管理的对策研究讲义.doc

报名序号: 27 河北省高等教育自学考试 毕业论文 专 业: 会展管理专业 地 市: 石家庄 工作单位: 河北艺术职业学院 论文题目: 我国会展场馆绿色 经营与管理的对策研究 作 者: 马亨泰 指导教师: 刘颖 完成日期: 2015 年 8 月 12 日 目录 摘 要·······································································1 关键词······································································1 1绿色会展的概述····························································1 1.1绿色会展的概念··························································1 1.2绿色会展的特点··························································1 1.3会展场馆绿色经营的内涵··················································1 2会展场馆绿色经营的作用····················································2 2.1使会展场馆竞争优势增强··················································2 2.2促进社会，环境和经济效益的发展··········································2 2.3创新会展场馆的营销手段··················································2 3会展场馆绿色经营的问题····················································2 3.1缺乏市场调研和准确的规模定位············································2 3.2布局不合理······························································2 3.3实用性不强······························································2 3.4配套设施不齐全··························································3 3.5低水平重复建设严重影响展览业的健康发展··································3 3.6区域结构明显不合理······················································3 4 会展场馆绿色经营与管理的发展策略··········································3 4.1正确树立绿色经营理念····················································3 4.2加强绿色经营管理························································4 4.3对绿色经营的相关规划····················································4 4.4发挥城市综合区位优势····················································4 4.5会展场馆绿色设计························································4 4.5.1能源绿色设计··························································4 4.5.2能源有效利用··························································4 5结语······················