云南省零团费旅游问题及治理对策探析讲义.doc

摘要 :地接社不收取旅游者在目的地的接待费用或者收取低于旅游产品成本销售旅游产品被称为零团费。然而团费的差额和旅行社必须获取的利润需从目的地导游对旅游者增加自费项目和购物中赚取。本文将在借鉴和归纳前辈研究成果的基础上对“零团费”现状进行深入剖析，提出该现状的所造成的问题，一一列举零团费的危害，并且采用个案分析法和对比分析法，提出治理零团费的相应的对策，其关键在于：一是通过由政府主导的协调管理和综合整治，消费者对旅游行业的监督等手段，使旅游企业“不敢”而且也不愿意去从事零团费经营，二是对旅游行业进行合理分工，并在此基础上引导旅行社去树立正确的市场竞争意识以及选择采取更高明的竞争方式。 关键词: 零团费 回扣经营链 治理 Abstract: To access the charging tourists in the dinner-party expenses or charge is lower than the tourism product cost is called zero inclusive-fee tourism products.But paid the difference and the travel agency must obtain profits from destination guides for tourists increase chargeable and earn in shopping. This thesis, based on research findings from past studies about the present situation of ?zero inclusive-fee in-depth analysis, proposed the status quo of the problem, List the dangers of zero to pay membership fee, methods the contrasting and analytical method was adopted, put forward the governance zero to pay the membership fee of the corresponding countermeasures. The key lies in: one is by government-led coordination management and comprehensive regulation, the supervision of the consumers to travel industry, the tourism enterprises cant and is not willing to run zero to pay membership fee, the second is the tourism industry to carry on the reasonable division of labor, and on this basis to guide the travel agency to set up the correct sense of competition in the market, and choose to take the better way of competition. Key words:zer: Zero Inclusive-fee Kickback Operating Chain Eradication Measure 引 言 进入21世纪以来，我国出入境旅游以及国内旅游这三大旅游市场板块能得到快速发展受益于我国改革开发以来经济经济速增长、国内外政局的稳定这样一个大环境的影响。然而，零付团费自20世纪90年代中后期随着旅游业高速增长的同时就在我国旅游业内严重的泛滥开来这严重制约着旅游业未来的发展。随着国内外信息的逐步开放，许新闻媒体、互联网平台对零付团费的报道也随之席卷而来, 零付团费给游客所带来的危害后果也使得游客向消费者协会进行的大量投诉，这样一来直接造成对旅行社行业和导游人员的公信度降低，甚至开始对旅游行业产生偏见，一提到跟团旅游都趋之若鹜，因此众多媒介和旅游管理部门用许多零付团费泛滥的旅游目的地作为负面案例来提醒参加包价旅游的旅游者注意防范旅游消费中的陷阱。本文根据云南省零付团费旅游产品发展至今的现状来进行分析，通过零付团费旅游制约着行业服务质量的提升，导致旅游投诉不断上升，影响着旅游业的发展，同时使得旅行社的导游人员严重流失，旅游产品的高度同质化等问题的研究，并提出解决零付团费相