教案model4unit1.doc

Unit 1 Advertising 话题领悟 背景导入 Some slogans for advertisements 1. Good to the last drop. 滴滴香浓，意犹未尽。（麦斯威尔咖啡） 2. Obey you thirst. 服从你的渴望。（雪碧） 3. The new digital era. 数码新时代。（索尼影蝶机） 4. Take time to indulge. 尽情享受吧！（雀巢冰激凌） 5. Poetry in motion, dancing close to me. 动态的诗，向我舞近。（丰田汽车） 6. Just do it. 只管去做。（耐克运动鞋） 7. The taste is great. 味道好极了。（雀巢咖啡） 8. Feel the new space. 感受新境界。（三星电子） 9. Intelligence everywhere. 智慧演绎， 无处不在。（摩托罗拉手记） 10. The choice of a new generation. 新一代的选择。（百事可乐） 11. Let’s make things better. 让我们做得更好。（飞利浦电子） 12. No business too small, no problems too big. 没有不做的小生意，没有解决不了的大问题。（IBM公司） 自主探究 1．Where can ads be found? How do people react to ads? ______________________________________________________________________________________________________________________________________________________ 2. What are the basic principles and function of advertisements? ______________________________________________________________________________________________________________________________________________________3. Do all the ads make profits? If not, could you please show us your explanation? ______________________________________________________________________________________________________________________________________________________ 课堂演练 Reading 一．快捷识记 We are so used to them that we often do not even realize how many we see and hear in a day. 我们已经对广告习以为常了，以至于我们常常忽略了一天看过或听过多少广告。 在So + adj. / adv. / v. + that…. 结构中，平时较为见的是so后面加形容词或副词，本句的结构中的so是对be used to something / doing something这一动词短语的修饰。 He was so happy that he even jumped up and down. 他是如此的高兴以至于都上窜下跳了。 The boy ran so quickly that his mother couldn’t catch up with him. 那男孩跑得如此之快以至于他的妈妈都赶不上他。 The good news so excited the crew that they set sail at once. 这个好消息使全体船员如此的激动以至于他们马上就起航了。 2. An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea. 为了达到鼓动人们消费或对他们的产品信任的目的，广告通常提供一些信息或使用说服性的语言或是激动人心的画面。 该句的谓语部分连用了三个并列的动