模块4Unit1教案.doc

Unit 1 Advertising The first period Welcome to the unit Teaching aims: ? (1) Make students know something about advertisements.? (2) Get the students to improve oral English by talking about the pictures. (3) Teach the students how to state your opinion on advertisements.Important points difficult points:? (1) Students are expected to express their own opinions about advertisements. (2) Encourage students to speak freely.Discussion? Look at the pictures about some advertisements and discuss the questions (1) Which advertisements make you want to buy a product or service? Why? (2)Which advertisements make you think about problems in society or about people who need help? Why? (3)Do you believe that advertisements tell the complete truth? Why or why not? Some slogans for advertisements 1. Good to the last drop. 滴滴香浓，意犹未尽。（麦斯威尔咖啡） 2. Obey you thirst. 服从你的渴望。（雪碧） 3. The new digital era. 数码新时代。（索尼影蝶机） 4. Take time to indulge. 尽情享受吧！（雀巢冰激凌） 5. Poetry in motion, dancing close to me. 动态的诗，向我舞近。（丰田汽车） 6. Just do it. 只管去做。（耐克运动鞋） 7. The taste is great. 味道好极了。（雀巢咖啡） 8. Feel the new space. 感受新境界。（三星电子） 9. Intelligence everywhere. 智慧演绎， 无处不在。（摩托罗拉手记） 10. The choice of a new generation. 新一代的选择。（百事可乐） 11. Let’s make things better. 让我们做得更好。（飞利浦电子） 12. No business too small, no problems too big. 没有不做的小生意，没有解决不了的大问题。（IBM公司） The second period Reading Teaching aims: ?(1) Encourage the Ss to grasp the main idea of the passage.?(2)Stimulate the Ss’ interest in learning English by talking about their own opinions when it comes to the topic “What’s your opinion about the advertisements?”.Important points difficult points:?(1)?Understanding the text. (2) The language points Procedure:Step 1 Lead-in Aside from the discussion in the Welcome to the unit section, ask students to think about the advertisements they see in society. Encourage the students to express their ideas freely.Then ask them the following questions: