京东商城物流体系中存在的问题及对策 学位论文.doc

京东商城物流体系中存在的问题及对策 摘要 在B2C电子商务中，物流配送是企业与客户之间联系的桥梁，关乎着企业的形象、利润及发展。随着电子商务的发展，市场竞争的加剧，消费者出现分散性和广域性，物流配送在电子商务企业开展与运行中的地位越来越重要，物流的配送模式及服务水平逐渐成为制约B2C企业进一步发函的瓶颈。选择适合自己的物流配送模式，能有效的降低企业成本，提升服务水平，增强企业的竞争力。本文以京东商城为例，综合分析其物流配送模式的结构，采用的两种物流配送模式的优缺点，结合当前我国电子商务物流配送模式现状及发展的趋势，对京东商城的物流配送提出改进措施。 关键词：京东商城；物流配送；自营物流；电子商务；第三方物流 Jingdong Mall logistics system:problems and countermeasures Abstract In the B2C electronic commerce, the physical distribution allocation is a bridge which between the enterprise and the customer relates, is concerning enterprises image, the profit and the development. Along with the electronic commerce development, the market competition aggravating, the consumer appears the dispersivity and the macrozonality, the physical distribution allocation is more and more important in the electronic commerce enterprise development and the movement status, the physical distribution allocation pattern and the service level become gradually restrict the B2C enterprise further to send the letter the bottleneck. The choice suits own physical distribution allocation pattern, can effective reduce the enterprise cost, the promotion service level, the enhancement enterprises competitive power. This article take the Jingdong commercial city as an example, the generalized analysis its physical distribution allocation pattern structure, uses two kind of physical distribution allocation pattern good and bad points, the union current our country electronic commerce physical distribution allocation pattern present situation and the development tendency, proposes the improvement measure to the Jingdong commercial city physical distribution allocation. Key words: Jingdong commercial city ；Physical distribution allocation；self-logistics；e-commerce；hird party logistics摘要 I Abstract II 1.绪论..................................................................1 1.1课题研究背景 1 1.2 研究的目的与意义 1 1.3 国内外研究状况 1 1.4 研究的主要内容与成果 2 2.电子商务企业物流配送的概述 3 2.1物流配送的定义 3 2.2物流配送的特点 3 2.3我国物流配送的现状 4 2.4物流配送发展的制约因